Project shopfitting


The essence of the brand values in one single space.

Baselworld is an international trade show for quality watches and jewellery. In collaboration with the brand custodians of the Adidas company, we developed the concept for the showroom of the sport article manufacturer in an exclusive environment. The key concept was to stage their range of quality-crafted chronograph watches using an unusual contrast in materials.

The result was an excellently crafted product presentation stage on which glass and metal conveyed the technical perfection of the sports watches. The cool materials were offset by the natural appeal of rough wooden surfaces. As an expression of durability and sports performance – and thus of the identity of the Adidas brand.