Project shopfitting
Concept store

George Gina & Lucy

Shop design with artistic freedom.

Dazzling colours, unconventional design and character – the concept store for the popular accessories brand Georg Gina & Lucy, located in the Pasing Arcades, had to match the products of the label. We were able to gain the services of artist and designer Delphine Buhro for the appropriate styling of the interior. She staged the shop as a brightly coloured, family home-life world with a wooden façade, various metal structures and contoured glass panes.

The variety of the range and design is expressed in the materiality and tactility of the partially imprinted wooden surfaces. The particular challenge of the project, however, was something entirely different: reconciling the expectations of our client and the ideas of the artist with the fire safety regulations of the shopping mall.