Mission, model, mandate. A flagship store in Paris, directly on the Boulevard Champs-Elysées.
The challenge of the project we were commissioned with by our client Skagen didn’t just lie in its unique location at the heart of the fashion world. The requirement was also to make the concept adaptable to all their stores and shop-in-shop spaces throughout Europe.
Working closely with the American designers, we developed and implemented a sophisticated, scalable shop concept that presented the brand identity of the Danish fashion label in a tangible form. Simplicity and elegance in the choice of the materials glass, metal and wood were underlined by a subtle lighting concept. Excellent quality married with practicality – a reflection of the brand.
|Sector:||Watches / Fashion Accessoires|
|Scope:||150 SIS areas, 3 shops60 to 100 m² in size|
|Services:||Production, installation, logistics, roll-outs|